Those little gold medals on wine bottles don't mean much

Writing in the Journal of Wine Economics, retired Cal State Humboldt professor Robert Hodgson said he looked at the results for more than 4,000 wines entered in 13 U.S. competitions in 2003 and found little consistency in what wines won gold medals. The study found that of almost 2,500 wines that were entered in more than three competitions, 47% won a gold medal in at least one contest.

However, of those gold medal winners, 98% were regarded as just above average or below in at least one of the other competitions. Hodgson said that demonstrated how little consistency there was."Of the wines that entered five competitions and got at least one gold, about 75% also received no award in at least one of the remaining competitions," he said.

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